“What you’re supposed to do when you don’t like a thing is change it. If you can’t change it, change the way you think about it. Don’t complain.” ― Maya Angelou in ‘Wouldn’t Take Nothing for My Journey Now’
Destination Human Conversation explains our philosophy and approach. Here we want to share a small sample of our work:
Timor-Leste National Tourism Policy – Growing Tourism to 2030
Timor-Leste has considerable tourism potential and the sector is of critical importance to the future of the economy. To ensure the industry is developed in a sustainable, effective and efficient manner, a clear policy framework must be in place. This National Tourism Policy, titled Growing Tourism to 2030 – Enhancing a National Tourism Destination Identity, is a call to action for all stakeholders to work collectively towards achieving the true potential of our country as an international tourism destination.
Greater Mekong Sub-region Tourism Marketing Strategy and Action Plan 2015–2020
The six Greater Mekong Subregion (GMS) countries – Cambodia, the Lao People’s Democratic Republic (Lao PDR), the People’s Republic of China (PRC), Myanmar, Thailand, and Viet Nam – prioritize joint tourism marketing in the GMS Tourism Sector Strategy and the GMS Strategic Framework 2012– 2022. The national tourism strategies of each GMS country also emphasize joint marketing between countries because it can be a cost effective way to raise market awareness and increase market penetration.
While all GMS National Tourism Organizations (NTOs) appreciate the potential benefits of joint marketing, it is important to recognize that the sub-region comprises a diverse group of countries with distinct cultures, histories, and unique selling points. This makes it challenging to develop a common Mekong brand identity that resonates with target markets, in particular markets from within the GMS or the Association of Southeast Asian Nations (ASEAN).