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Destination Human Capital is an international advisory on developing human capital in tourism destinations, particularly those in developing economies.

Operating as a collaborative partnership between professionals in the tourism and hospitality industries, we are driven by a passion to build these industries’ workforces of tomorrow. We offer the knowledge and expertise that comes with our combined decades of experience in tourism, education and training, strategy development and communications.

Peter Semone

International Tourism Development Expert

Semone_PhotoPeter Semone possesses a unique blend of professional experiences in the private and public sectors with a particular expertise in hospitality and tourism development. Most recently, he has led the implementation of official development assistance projects in Vietnam and Laos, in which he has gained an intimate knowledge of all stages of the project management cycle particularly in transition economies. Previously, Peter served in senior management of a not-for-profit trade association where he gained an understanding of organizational dynamics, strategic planning, membership retention, board relations and partnership development. Early in his career, Peter founded a destination management company in Indonesia. In his free time, Peter enjoys part-time lecturing at colleges and universities on a variety of tourism-related subjects and his academic work has been published in peer- reviewed journals. He continues to seek unique challenges in the hospitality, tourism and education fields that can benefit from his extensive professional experiences and notable leadership talents. Peter is currently interested in taking on a senior executive or non-executive board role in for profit and not-for-profit organisations.

Maeve O’Brien

International Education and Training Expert

Maeve O'Brien

An international education and training expert specialising in the development of tourism and hospitality curricula, school governance structures, tourism strategy and human capital and administrative systems for Asia and the Pacific market.

Maeve’s most recent work is in Timor-Leste working with the government, donors, private sector and civil society to produce the first National Tourism Policy for the country. She is also a public speaker and facilitator, appearing at the UNWTO Executive Training Program on Tourism Policy and Strategy as well as at ITB-Berlin.
Since 2010, Maeve was key in the creation of the Lao National Institute of Tourism and Hospitality (LANITH) in Vientiane, Lao PDR.  Having established her team of 23 teachers, she not only built the governance structure of the college, but also the Lanith graduate profile. With an educational suite of products targeting the needs of the industry and young Lao people, Maeve produced the LANITH  Diploma and Certificate which were ultimately accredited by the Lao Ministry of Education and Sports.  The United Nations World Tourism Organisation TedQual Certification was achieved in June 2016, making LANITH one of the few hotel schools in South East Asia to have such an accolade.

Prior to 2010, she spent five years as a lecturer at Temasek Polytechnic in Singapore where she also conducted professional development courses for the Singapore Tourism Board among others.  She also taught on behalf of the Ministry of Foreign Affairs.

Maeve’s work has taken her to China, Myanmar, Vietnam, Sri Lanka, Korea, India and Nepal.
Having studied in London, Brussels, Ithaca and Paris, Maeve’s passion lies in taking the best of Eastern and Western pedagogy and applying it to local workforce needs, using a language that is accessible to all.
Maeve’s favourite Irish poet, W.B. Yeats, sums up her ethos “Think like a wise man but communicate in the language of the people.”

Sirili Akko

Senior Associate 

Sirili is a strategic private sector specialist whose role is crafting and implementing strategies for the creation of a fair business environment.

He is equipped with negotiation skills coupled with experience of over ten years in the tourism industry in the East African region and beyond.

As an opinion leader in the East African tourism industry, Sirili is credited as being a champion in dealing with business/trade environment issues and social impact projects, from both international NGOs and business membership-based organizations.